Dordt College News

Dordt College receives six marketing awards

December 5, 2013

The Dordt College development and public relations/marketing departments received six awards from the Council for Advancement and Support of Education (CASE) District Six, including two gold, two silver, and two bronze awards.

“All of us at Dordt appreciate the quality of the work that they do, and it is great to see their work recognized and affirmed in this way by their peers,” said John Baas, vice president for college advancement.

The college’s alumni magazine, The Voice, took gold in the Individual In-House Publications category, and took silver for Magazine Publishing Improvement. Compared with Dordt’s past tabloid-style issue, its magazine format now features shorter stories that allow for easier browsing while still offering in-depth pieces about college programs and developments.

Also receiving a gold award is the new Defender athletic logo in the category of Visual Identity Systems. Dordt’s in-house designer Jamin Ver Velde created a family of logos including the primary logo depicting a knight in a defending posture. The term “defender” emphasizes that the Dordt community is made up of defenders of the Christian faith. The logo conveys respect (the servant acknowledges with a kneeling posture that he or she is serving someone greater) and readiness (the sword is in hand and the armor is still adorned).

The 2012-13 wall calendar received a silver award for Excellence in Design. It showcased “slices” of life at Dordt College. The innovative design highlights a wide variety of activities and campus events that happen at Dordt College throughout the year without overwhelming the viewer with too many small photos. In addition to staff photographers and designers, the college enlisted the help of student photographers to capture scenes throughout the year, and Dordt graduate Jordan Edens was the principal designer for the piece.

Earning a bronze for Special Program Publications Packages, Dordt Discovery Days promotional materials promoted the week-long camp for middle school students. Campers spend the week participating in academic sessions, living in dorms, and enjoying group activities. The camp saw its third highest enrollment since its start in 1995, with students from 12 states and one Canadian province.

The college’s 10-day spring band and orchestra tour led to significant social media engagement, and the college was awarded a bronze for Best in Social Media. To give parents and others interested in the ensembles a closer look at what happens on a typical music tour, the department sent student photographer Dan Woudenberg along on the trip. Woudenberg captured moments from concerts, practices, and social times, then edited and posted them to Facebook that evening. 

CASE is a professional association that supports alumni relations, communication, development, marketing, and allied areas in educational institutions. District Six consists of institutions from Colorado, Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota, and Wyoming. This year, the district reviewed 575 entries.

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